Perancang asal Amerika Serikat itu menciptakan Smiley hanya dalam waktu 10 menit dan menerima bayaran 45 dolar. Baik Ball maupun perusahaan yang mempekerjakannya tidak mendaftarkan logo tersebut sebagai merek dagang. Bertahun-tahun kemudian, simbol itu dieksploitasi secara komersial oleh pihak lain. Kini, merek Smiley menghasilkan ratusan juta dolar setiap tahun. Meski begitu, sang pencipta mengaku tidak pernah merasa terganggu karena tidak menjadi kaya. Ball mempertahankan pandangan bahwa desai
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