PITCHING THE GREAT AMERICAN DREAM MACHINE...Fall of 1962- Buick introduces its newest model- the 1963 Riviera. | Museum of Broadcast Communications

1956 Buick Century Riviera The Buick Century first appeared in the 1930s, and the name commemorated the company’s first model to reach 100 mph. After a hiatus that spanned two decades, Buick revived the name in 1954 for their new performance offering. Based on the smaller Series 40 Special chassis and body, the new Century received the Roadmaster’s more powerful 322-cid V-8 engine rated at 200 hp. About half the Centuries in this era received Buick’s Dynaflow automatic transmission, while the re