Programmatic I/O 2025 Las Vegas | AdExchanger
THE CONFERENCE YOU LOVE, LEVELED UP. Programmatic I/O: Innovate is taking your education and networking to new heights. With new opportunties for connection, learning, and …
AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
DoubleVerify Touts Its Rockerbox Deal, But Shares Slide On A ...
Feb 27, 2025 · Adalytics who? DoubleVerify reported its Q4 earnings on Thursday with nary a mention of nor an investor question regarding the letter it received from Sens. Marsha …
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The …
Nov 19, 2024 · Google’s downgrade. In the 2014 SSP wave, Forrester listed Google’s DoubleClick for Publishers as a leader in the category.. But Google Ad Manager (GAM) – its …
WBD Suffers From Linear Losses – Can Streaming Turn The Tables?
Feb 27, 2025 · To keep growing subs – and, subsequently, ad revenue – WBD will continue leaning on sports and content distribution. The future of Max. Streaming advertising revenue is …
The Trade Desk Promises Big Changes After Missing Its Q4 Guidance
Feb 12, 2025 · Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the …
Publishers No Longer Need To Wonder If They’re On MFA Blocklists
Mar 3, 2025 · Publishers can not only check whether their top-level site domain is blocked; they can also check whether any subdomains – which might have different ad experiences and …
Speaking Of Growth, With Duolingo’s CMO | AdExchanger
Jan 15, 2025 · For many brands, performance marketing can become a crutch, warns Manu Orssaud, CMO of language app Duolingo, on this week’s episode of AdExchanger Talks.. …
Why Data Minimization Is A Very Big Deal For Ad Tech
Feb 24, 2025 · “Think hard about data minimization,” Cohen cautioned the crowd, “a concept that underpins many of the privacy conversations today.” But businesses need to do more than …
CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman
Jan 10, 2025 · Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest …