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6 days ago · US-based Reputation, a firm helping clients to track, manage and optimize the online performance and image of their brand, has expanded its platform with new data sources and types, and says it has improved its ability to uncover 'hidden insights in …

Jan 23, 2025 · In Washington, D.C., WPP-owned research and strategic consulting firm PSB Insights has promoted Christopher Frank to serve as its new CEO, succeeding Dave Gordon. Originally Penn, Schoen and Berland Associates and now known as PSB Insights, the firm was acquired by WPP in 2001 and provides research ...

Jan 22, 2025 · US-based online survey and research services / tech firm QuestionPro has acquired the Happy Market Research (HMR) podcast, hosted by Jamin Brazil since 2016. Set up by former FocusVision CEO and HubUX co-founder Brazil (pictured left), HMR produced more than 480 episodes and boasts some 268,000 ...

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Dec 19, 2024 · Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads.

US B2B research company Werk Insight has appointed Mark Tuinstra as Research Director, based in NYC. The full service firm was founded by former B2B International VP North America Nik Werk in 2021, and its services include brand trackers, customer experience programs, customer journey mapping, market assessments and segmentations.

Jan 8, 2025 · Medallia has appointed former Qualtrics and Clarabridge exec Mark Bishof as Chairman and CEO. He succeeds Mike Lipps, an Operating Partner of parent group Thoma Bravo. Clarabridge veterans Sid Banerjee, Bas Brukx, Ram Ramachandran and Karl Knoll all also join in C-Suite roles, as does Jamie Hunter ...

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Jan 14, 2025 · Route Picks Ipsos and Adwanted for New OOH Solution Posted: 23/1/25. Route, the UK's JIC / currency provider for out-of-home (OOH) media, has awarded contracts to Ipsos and Adwanted to collect, process and output audience data.