An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for …

An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for charities to have the same email marketing freedoms as businesses.

Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.

Nov 28, 2024 · Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in …

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.

Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.

Marketing Tech is a thriving community of professionals interested in marketing strategy and technology. With over 1.1 million marketing-focussed members, Marketing Tech is your perfect partner for integrated advertising campaigns. Get in touch to transform your advertising results. About TechForge TechForge is a global publishing business with headquarters in Bristol, UK. We help technology ...

Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged ...

Feb 16, 2024 · As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company felt “well prepared” and 44 ...

Jun 20, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.