Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp …
Nov 14, 2024 · Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels Publishers who made the move to launch Channels on the globally popular messaging app are connecting with large global audiences and driving brand awareness and pageviews November 14, 2024 | By Esther Kezia Thorpe – Independent Media Reporter @mediavoicespod Connect on
Government control of media on the rise globally
Oct 22, 2024 · Government control of media outlets around the world is on the rise, according to the State Media Monitor 2024 report. The portion of editorially independent media among all state-controlled and public media around the globe dropped from 20% in 2021 to 16% in 2024. According to the data, only 96 of the state and public media outlets included in the study can be defined as editorially ...
Digital Content Next (DCN)
Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
DCN’s media industry must reads: week of December 19, 2024
Dec 19, 2024 · This week's digital media industry must-read news stories curated by DCN, the only trade association that exclusively serves media companies.
The big 5 for 2025: forces impacting media and tech
Dec 5, 2024 · The major forces impacting media trends for 2025 include antitrust efforts, a fragmented social landscape and major advertising disruptions.
AI can produce content. But can it tell a good story?
Nov 19, 2024 · Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are all key to the story quality. Narratives play a vital role in conveying culture, enforcing norms, and sharing knowledge. But what happens to authenticity, emotion, and persuasive power in AI ...
Engaging young audiences: top trends and tactics
Aug 8, 2024 · Engaging young audiences: top trends and tactics Key media consumption trends that media executives need to be aware of, followed by suggestions about how to act on them to improve engagement among young audiences August 8, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon @damianradcliffe Connect on
Streaming and advertising: A classic tale—with a twist
Dec 19, 2024 · Streaming and advertising: A classic tale—with a twist Advertising has become an integral part of video streaming. But, while the business model may seem similar to traditional television, advertisers and audiences have distinct expectations December 19, 2024 | By Charlotte Henry – Independent Media Reporter @charlotteahenry Connect on
Why sports streaming will be the media story of 2025
3 days ago · In an increasingly crowded streaming market, competition for sports will be fierce – and for good reason. All streamers should take notice.
Audience trust: journalists vs independent creators
Dec 17, 2024 · Audience trust: journalists vs independent creators Today’s audiences, particularly younger ones, trust “creators” more than traditional news sources. New research explores the reasons behind this, and some tactics journalists may need to learn December 17, 2024 | By Rande Price, Research VP – DCN