WPP, with the largest contribution to revenue coming from the US, has dropped the words “diversity, equity and inclusion” ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

WPP PLC closed 37.96% short of its 52-week high of £9.03, which the company reached on December 9th.

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

This UK share has suffered a massive fall from grace but Harvey Jones says brave contrarians might consider adding it to ...

Shares of WPP PLC WPP shed 2.45% to £5.81 Monday, on what proved to be an all-around dismal trading session for the stock ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week.

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.