The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This ...

If writing is an art and marketing is a science, then producing high-performance marketing content requires a healthy dose of both. In content marketing, there’s no such thing as a blank page. There’s ...

As the year draws to a close, now is the perfect time to focus on optimizing your website for lead generation, just in time to ring in the new year.

Guy Sheetrit is the CEO at Over the Top SEO, a senior executive with 14 years of experience across the technology, marketing and software development industries. He specializes in providing customized ...