The agency's goal was to enhance the consumer experience with an updated visual identity. Generative AI was utilized to visualize fragrances and moods.

He reports to Tara DeVeaux, BCG Worldwide CEO. The agency's work includes French's, Checkers, Hilton and Cholula.

Economic uncertainty forces brands to rethink their marketing priorities, doubling down on essential channels to reach consumers where it matters most. At the same time, consumers are prioritizing ...

This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

COVID cases go up nationwide every summer, but PSAs cautioning the public about that fact seem to be an endangered species.

Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making.

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is ...

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning ...

A new A&E docuseries doesn't exactly count as family programming in the wholesome way that the phrase "family programming" is generally applied.

Ads salute "the moments when ideas get sparked over a drink, scribbled on a napkin, and turned into something real." ...

Almost two thirds of consumers are happy for brands to collect their data, but they are trying to assert more control, ...

Conversations indexed in search engines included Google, Bing, and DuckDuckGo. Some of the exposed content revealed questions ...