Marketing Strategy - Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to ...

Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair. That's according to a recent survey of 1,000 people in the US conducted on behalf of Aurora University.

Some 87% of B2B buyers say they listen to their networks, their peers, and creators when making purchasing decisions. That desire for information, recommendations, and verification makes LinkedIn a ...

Long-form news articles get roughly the same number of mobile visitors as short-form articles, but they garner twice as much engaged time, according to recent data from the Pew Research Center. The ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.

Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

Websites have been the cornerstones of the internet economy for years. In the new age of AI, however, many are questioning if this still rings true. With organic traffic decreasing by up to 64 percent ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Generative AI is more than just the latest buzzword; it's a fundamental shift that's shaking up the world of SEO faster than you can say "ChatGPT." As marketers and advertisers scramble to keep up, ...

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. The report was based on 2Q16 Nielsen Total Audience data, ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, February 27. Stay in the know.