Marketing Strategy - Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to ...

Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair. That's according to a recent survey of 1,000 people in the US conducted on behalf of Aurora University.

Catch up on select AI news and developments from the past week or so: OpenAI says ChatGPT ads will start testing soon for free users. OpenAI says it will begin testing ads for ChatGPT users who do not ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, February 27. Stay in the know.

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Websites have been the cornerstones of the internet economy for years. In the new age of AI, however, many are questioning if this still rings true. With organic traffic decreasing by up to 64 percent ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

Catch up on select AI news and developments from the past week or so: MiniMax's new open M2.5 and M2.5 Lightning near state-of-the-art while costing 1/20th of Claude Opus 4.6. Chinese startup MiniMax ...

Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...

Autonomous AI agents promise scale in B2B marketing, but human oversight remains essential. Learn how marketers can prevent AI hallucinations and maintain strategy, accuracy, and brand integrity.