Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

The Unilever-owned brand for is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.