HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

Articles written by Premkumar Iyer ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

IPL 2024 wasn’t just about watching the match—it was about everything around it. Fans spent 20% more time with off-field, non-live content, reflecting a strong pivot towards on-demand viewing and ...

Classmate has launched eduGAMES Infinity—a gamified notebook that seamlessly blends play with education. With this offering, the notebooks brand is making learning more interactive, rewarding, and ...

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As the mobile gaming industry is evolving and entering a new phase of growth following rapid expansion and correction, gaming apps are looking at driving more revenue from their existing users. While ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution startup backed by Y Combinator. rehook.ai helps brands manage their coupons, ...