Publicis Groupe has bought independent influencer marketing platform Captiv8 in its entirety for an undisclosed sum.

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah ...

“When Jetpac first approached us, they didn’t want yet another ordinary campaign; they were looking for a global, significant ...

Articles written by Staff Writer ...

Google is reimagining the future of ads and shopping by rolling out a series of AI-powered updates and products to search and YouTube, including the introduction of agentic AI. Unveiling the news at ...

The Coca-Cola Company has renewed its global marketing mandate with WPP across all markets except North America. This move comes just two months after rival Publicis Groupe seized Coca-Cola’s North ...

Campaign understands that GroupM employees in the UK are being told this week which roles are at risk of redundancy as part of global chief executive Brian Lesser’s efforts to restructure the media ...

The campaign spot, crafted by ATime&Place, parodies the classic inspirational speech, but instead of a conference hall, it’s set in a bar. A regular bloke grabs the mic (and a pint) to deliver a pep ...

PRWeek understands the holding company is subsequently reducing its global headcount by a proportion below three per cent ahead of the planned acquisition, with the 10 per cent employee costs figure ...

The sea is a scary, dark place far away from the safety of the woodlands, often filled with creatures that carry very sharp teeth or look like hypnotising jelly-like blobs but are said to be deadly.

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with ...