New AI models are underperforming on SEO tasks. Discover why accuracy is down and how to adapt before these regressions ...

The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges ...

Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console ...

See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in ...

As Head of AI Innovation and Senior Vice President of Integrated Marketing for PAN, Zareen leads the agency’s integrated ...

AI Mode in Google Discover/Google App offers three options when visiting a URL via the Discover feed with Chrome. 1 – ...

New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and ...

Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.

AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.

Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.