The most effective personalization respects the boundary between being helpful and being invasive, prioritizing relevance over recognition.

The brands that own their customer relationships will own their futures; everyone else is renting attention on borrowed time.

My father did everything the retirement playbook told him to do — clubs, golf, community — and still ended up sitting alone ...

Independent testing revealed ChatGPT's health feature missed three common medical emergencies, and the implications for the ...

ChatGPT's health features repeatedly failed to flag life-threatening emergencies in testing, and the AI's calm, confident tone may be its most dangerous quality — convincing people experiencing ...

Independent testing reveals ChatGPT's health feature repeatedly failed to flag heart attacks, strokes, and other medical emergencies — offering reassuring lifestyle tips when the correct response was ...

New research links PFAS 'forever chemicals' to accelerated biological aging in men at midlife, and the gap between how men and women age in their 50s may have less to do with lifestyle than we thought ...

BLACKPINK's 'DEADLINE' shattered first-week streaming records with 327 million Spotify streams, but the real story isn't the ...

A protein called klotho is reshaping how scientists understand cognitive aging, offering the first clear molecular link ...

The men who age fastest in retirement aren't failing at self-care. They're succeeding at a kind of frictionless comfort that starves the brain of exactly what it needs to stay sharp.

Loneliness in retirement isn't about feeling sad — it's a biological event. The retirees who decline fastest aren't the ones with poor health habits. They're the ones whose social convoys collapsed ...

Retirement doesn't just end your career — it can dismantle the invisible cognitive scaffolding that kept your brain sharp for ...