Hannah Bain shares why integration –not more tools or channels– is key to overcoming marketing fragmentation and driving ...

Built in Saudi Arabia, HUMAIN Chat is designed specifically for the Arabic-speaking world, with cultural depth, values and ...

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from August. Here are ...

Pladis Global's GODIVA has appointed Brazen MENA as its PR agency on record for its retail and café portfolio in the UAE and ...

The WPP Media mid-year TYNY MENA Forecast detailed the key trends and digital forces shaping the future of advertising in the ...

At Climaty AI, Pandya will ride in the next dual wave of transformation – Agentic AI and Climate Tech – to address the very ...

Current Global will lead external communications, supporting OSN Group and its divisions OSN+, OSNtv, Anghami and its wider ...

Leaders talk to Campaign Middle East about how mentorship is the key to between intention and effectiveness, and why it’s ...

We asked industry voices if PR agencies are still just amplifiers, or if they’re taking a front-row seat in shaping ...

Mastercard’s Ahmed Abdel-Karim tells Campaign Middle East how Mastercard is using esports to connect with MENA audiences.

Phillipa Harrison joins RAKTDA as CEO effective immediatel. She was formerly the Managing Director of Tourism Australia.

The Athar TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC ...