Explore the latest YouTube Premium features and controls. Premium members can enjoy a more immersive YouTube experience with our exclusive features.

Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube ...

This year’s top trending videos saw creators convert some of their most popular content into longer running phenomena.

With your partnership, YouTube has reached 125 million YouTube Music and Premium subscribers globally, including trials – an incredible milestone that many laughed off as impossible when we first ...

Earlier this week, Taylor Swift and YouTube took Swifties on a worldwide scavenger hunt leading into her “THE TORTURED POETS DEPARTMENT” album drop, “Fortnight (feat Post Malone)” music video premiere ...

How YouTube's recommendation system works: Understand how videos are suggested and how to optimize your content for discovery.

A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

Learn how YouTube is ensuring Gen AI opportunities are balanced with our responsibility to protect our community.

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

It’s now easier than ever to connect with creators and content from all over the world even if you don't speak the language, thanks to YouTube’s new auto dubbing feature. Whether you want to learn to ...

Discover FarmTube: A growing community of creators bringing agriculture and rural life to YouTube. Learn more now!