ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on the performance of the Asian marketplace. Investment of US$ 6.6 billion in five markets – China, ...

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA (AirAsia Virtual Allstar) launched in January 2019. Miss AVA currently focuses on travel-related content ...

Maison Margiela Fragrances has struck a deal with Chinese table tennis champion Sun Yingsha as its latest brand ambassador. The 24-year-old World Number 1 female table tennis player, who successfully ...

Under the partnership that involves both the men’s and women’s teams, Japan Airlines will work with the LFC Foundation on community initiatives globally, starting in July this year, with the carrier ...

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Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;… ...

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Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. … ...

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In a deal brokered by Paul Poole (South East Asia) Co., Ltd., MedPark Hospital will reprise… ...

Indian private bank RBL Bank has struck an endorsement deal with homegrown chess prodigy Gukesh Dommaraju.… ...