News

Southwest’s research found 80% of its customers and 86% of potential customers prefer an assigned seat. When customers choose a different airline, the open seating policy is the No. 1 reason ...
Southwest's open seating policy began with its first flight in 1971. At the time, it was first-come, first-serve. This policy was reflective of the philosophy of the airline's late co-founder ...
Southwest Airlines will officially end its decades-old open seating policy and introduce assigned seating starting January 27 ...