Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Say goodbye to MSNBC and hello to... MS NOW. The cable channel owned by NBCUniversal (which, in turn, is owned by Comcast) is going through a name change, which means a rebrand.

MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

The change comes as MSNBC and other Comcast cable networks are set to spin off into a separate company, Versant, led by Mark Lazarus. In addition to MSNBC, CNBC, Golf Channel, GolfNow, and SportsEngine will also be joining Versant and all will be losing the iconic Peacock logo.

Left-wing cable network MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism. The rebranding announcement left some scratching their heads while it triggered snarky sniping from others.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.