Josh Allen expands his New Era partnership, becoming Director of Billustration and launching a new charity-driven 9FORTY cap collection benefiting Oishei Children’s Hospital.

Josh Allen is entering a new era with New Era. The Buffalo Bills quarterback is expanding his role with the company, which includes him now becoming an equity partner and taking on the title of “Director of Billustration.

New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long-standing partnership with the company, becoming the first ambassador to receive an investment stake in the company and earning a new title as its first-ever "Director of Billustration.