Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

Warner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, ...

Man of Steel, Peacemaker and more DC titles have seen their viewership soar since Superman's theatrical release ...