News

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
HBO streaming service changing back from Max to HBO Max
May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
Observer1m
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.
HBO Max Lives! Max to Change Its Name Back After Two Years
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...
'Mickey 17' to stream May 23 on HBO Max
Warner Bros. announced Friday that "Mickey 17" will stream on Max beginning May 23. The film hails from "Parasite" director Bong Joon Ho and stars Robert Pattinson.