Influencers previously partnered with Lemon8 to promote the lesser-known app on TikTok. In recent weeks, many of them have hailed Lemon8 as the place to go if TikTok is banned under federal law. Some have also been recommending it through paid sponsored posts tagged #lemon8partner, showing a recent corporate push to generate more users.

ByteDance appears to be pushing TikTok users to download Lemon8, an alternative app that more closely mimics Pinterest or Instagram. The TikTok ban law applies to other apps owned by ByteDance (including Lemon8),