Alaska’s Lisa Murkowski and Maine’s Susan Collins joined Senate Democrats in opposition to Republican cuts to organizations ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

On set, and with the help of some Hollywood green-screen magic, Devine interacted with digital versions of some of the game’s biggest stars -- Julio Rodríguez, Fernando Tatis Jr., Paul Skenes, Aaron ...

Coca-Cola and Disney launch "Refresh Your Galaxy" with Star Wars-themed collectible cans and bottles worldwide.

PepsiCo launched a brand-new campaign this month, as they have started branding their bottles with the "Share a Pepsi" campaign. Taking aim at Coca-Cola's "Share a Coke" campaign with people's ...

On the marketing front, the global return of the “Share a Coke” campaign, alongside digital customization efforts, underscores Coca-Cola’s attempt to elevate brand engagement and perceived ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign on an unprecedented scale of shareability and personalization for a new generation, pushing the boundaries of innovative brand experiences. In ...