One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...

Expansion Signals Strategic Shift Beyond Live Rodeo Coverage with Athlete-Led Docuseries and Western Lifestyle Content ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. The young man sitting on the compact metal bullpen at the rodeo in Uvalde, Texas, ...

Bill Coore felt something familiar. As he walked Rodeo Dunes—a massive 4,000-acre site with six planned courses 35-40 minutes northeast of the Denver airport—the legendary architect couldn’t help but ...

The Wild West is coming to Boston, as the city is hosting its first rodeo Saturday in almost 100 years. Crews were hard at work Friday night, dumping dirt onto City Hall Plaza to build an arena for ...

The Austin Gamblers — the Professional Bull Riders defending champions — are back in town and they're red hot. Overcoming a spate of early-season injuries to top stars Jose Vitor Leme and Kaique ...

A sunrise harkens new beginnings: the promise of a fresh start and the potential for something special. It’s a fitting symbol for PBR in Sunrise, Florida, when a new era for PBR Teams gets underway ...

The Last Cowboy Standing took over Colorado State University’s Canvas Stadium on July 21st and 22nd. The days were packed with live music, fun, and unforgettable bull riding action, but the real ...

PBR's first Fort Collins event honored CSU alum and PBR legend Jerome Robinson, who passed away in 2022. Robinson, a former CSU rodeo athlete, significantly impacted the sport, modernizing scoring and ...

For the first time since opening Canvas Stadium in 2017, Colorado State University in Fort Collins hosted a major event in the stadium that wasn't a football game or graduation. Professional Bull ...

Legendary men and women within the rodeo industry were recognized Thursday for their contributions to rodeo and Professional Bull Riders. The PBR Heroes and Legends events, the PBR’s version of a Hall ...

The Express-Star, Chickasha, Okla. Paxson Haws, The Express-Star, Chickasha, Okla. Legendary men and women within the rodeo industry were recognized Thursday for their contributions to rodeo and ...