Let AI make referees’ jobs easier, so they can make better decisions, face less backlash, and improve the quality of the game ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the ...

To better measure the line of scrimmage, the NFL is using Hawk-Eye virtual technology for the upcoming 2025 season.

The NFL announced it will use Sony's Hawk-Eye technology as its new primary system of measuring the line to gain during games ...

For nearly 20 years now, tennis has been using Hawk-Eye ball-tracking technology and ... argue that the technology undermines the authority of human referees, and that even the most advanced ...

Sometimes the NFL is pretty far behind the times. And technology. For instance they have had the technology required to gauge ...

The SEC will utilize “Hawk-Eye” technology as the basis for its video review system in baseball and softball beginning with the 2025 conference seasons, the league office announced Tuesday.