Days ago, most of the OPDP staff and leadership were among the thousands of workers laid off by HHS Secretary Robert F.

The advertising watchdog has launched a crackdown on the advertising of prescription-only weight-loss medication, warning ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is still on table - banning pharmaceutical ads. Kennedy has been a longtime ...

Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held the top spot, the total impressions dipped by 2 million from when Sanofi ...

TALK TO YOUR DOCTOR ABOUT PHARMA ADS — If you believed everything you read on social media, you’d think HHS Secretary Robert F. Kennedy Jr. had issued a sweeping proclamation Monday morning to ...

By integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients, driving both awareness and meaningful action. The real challenge starts with ...

FIRST IN RxP: EYEING DTC AD TAX — New research suggests that limiting the pharmaceutical industry’s direct-to-consumer advertising — or eliminating one of its tax benefits — could save ...

Kennedy Jr. alike were elated when an X post on Monday claimed the Health and Human Services (HHS) secretary planned to ban pharmaceutical ads from television. But Kennedy made no such ...

For example, instead of relying only on traditional ads, a pharma brand can partner with a chronic illness influencer to share their authentic journey using the medication. A TikTok video explaini ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is still on table - banning pharmaceutical ads. Kennedy has been a ...