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Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV ...
The Great British Rhythm & Blues Festival in Colne has been crowned ‘UK Blues Based Festival of the Year’ at the prestigious ...
The U.S. Court of Appeals for the Ninth Circuit on Tuesday upheld a $311 million damages award and permanent injunction ...
"Extending negotiation delay periods is nothing but a total capitulation to the demands of drug corporation lobbyists," said ...
U.S. President Donald Trump on Tuesday signed an executive order that aims to delay Medicare negotiations for a broad ...
With broadcasts of the college football and NFL playoffs, as well as the men’s and women’s college basketball tournaments, many drugmakers looked to sports for advertising opportunities in Q1.
Johnson & Johnson Chief Executive Joaquin Duato said on Tuesday that tariffs on pharmaceuticals can create supply chain ...
Multiscreen TV encourages ailment sufferers to educate themselves for better health. That is a chief takeaway from the newly released Video Advertising Bureau (VAB) report, Dedicated to Your Good ...
Days ago, most of the OPDP staff and leadership were among the thousands of workers laid off by HHS Secretary Robert F.
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A Maine bill would prevent pharmaceutical companies from restricting use of a federal discount program that save millions of ...
U.S. President Donald Trump said on Monday that he expects to impose tariffs on imported pharmaceuticals in the not-too-distant future.