Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held ...

Over a month into Robert F. Kennedy Jr.’s tenure as HHS Secretary, leaders in pharma, medical marketing and media circles are preparing for a potential TV pharma ad ban.

Currently, the United States and New Zealand are the only two countries in the world that allow such advertisements. But ...

In 2004, rofecoxib (Vioxx), widely promoted as a pain reliever, was found to increase the risk of serious heart problems. In ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

So, the idea that the United States might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously, even with the legal and ...

Ireland is expected to be one of the most affected countries when President Trump announces a new round of tariffs later this ...

Nevertheless, pharma is now the second-biggest spender on advertising in the US, investing around $18bn a year. For brands, it’s critical to ensure they spend this money wisely. Despite their ...

And there is the cost of advertising prescription drugs directly to consumers. TV ad breaks here are stuffed full of pharmaceutical ads, which Donald Trump’s health secretary Bobby Kennedy Jr ...