China's record-low birth rate means that P&G has to get creative to increase diaper sales, even if fewer babies are born.

It’s the holidays. The soft spice of holly and evergreen cling to the air, and a carefully curated playlist hums at just the right volume. The only thing that could make the atmosphere more inviting ...

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that will underpin the marketing creative and products for the Procter & Gamble-owned diaper brand moving forward, per ...

When football fans tune into early games on CBS this Sunday, they may notice that some very young players are using extra padding. An inspiring 60-second spot from Pampers features an array of wee ...

Everyone in advertising knows that streaming and connected TV are the future of the industry. One only has to look at the recent upfront closings for NBC, Fox, and Disney, with each boasting about ...

One of the streaming wars’ stupidest bits of branding is going the way of Max. Amid screwing up its South Park deal and selling out its journalists, Paramount is abandoning the clunky “Paramount+ with ...

There’s always something going on in the streaming world. Almost every week seems to include some news about a streaming service removing content, cancelling a favorite show, increasing its prices, or ...

DAYTON, Ohio (WDTN) — Spotify is speaking out after a circulating rumor regarding the implementation of advertisements for Premium users. Spotify confirmed Tuesday afternoon that there is no truth to ...

Spotify has addressed speculation its advertisement policy is changing, after subscribers threatened to cancel their accounts.