At the 1996 Atlanta Olympics, Reebok paid $50 million dollars for official sponsorship, but Nike's ambush marketing and ...

NIKE has underperformed the Consumer Staples industry over the past year, but analysts are cautiously optimistic about the ...

This time, his talent has teamed up with Nike's creativity to celebrate the Los Angeles Dodgers and their back-to-back World ...

Legendary graffiti artist Chaka and Nike teamed for a massive mural project celebrating the Dodgers' repeat titles. You can ...

For many Cleveland Browns fans, the clock started ticking as soon as the team ended Shedeur Sanders' historic slide down the ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland Trail Blazers on Nov. 18.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging. Read Full Article » ...

Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...