UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

According to Nick DePaula of Boardroom, Pritchard has agreed to an endorsement deal with Converse, adding him to the league's basketball athlete roster. He joins fellow NBA standouts Shai ...

Boston Celtics' guard Payton Pritchard has signed a shoe deal with Converse, per The Athletic's Jared Weiss, joining Shai ...

The USC Trojans women's basketball team has another star player making waves in the NIL world, but this time it's not JuJu ...

Various stocks have fallen after Donald Trump announced major tariffs on a number of countries across the world.

Skechers expands its basketball roster by signing University of Southern California forward Kiki Iriafen ahead of the 2025 ...

USC star Kiki Iriafen has signed an endorsement deal with Skechers Basketball ahead of the 2025 WNBA draft.

USC Trojans forward Kiki Iriafen has signed a deal with Skechers. Bleacher Report Kicks reported the news on Instagram on ...

Skechers has welcomed its first college athlete to its ambassador roster by signing a deal with USC women’s basketball ...

Abby Albino and Shelby Weaver opened Makeway in Toronto in November 2020, a first-of-its-kind boutique in North America that ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time ...