McDonald's customers are all in agreement about exactly what they would like to see on the new 2026 menu. The fast-food chain ...

McDonald’s has spoken at length over the past couple of years about the “bifurcated consumer base” in QSR. Essentially, it’s ...

McDonald's has announced that the Big Arch burger will return to restaurants in the UK and Ireland in 2026, where it will become a permanent ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

In his remarks during the McDonald’s earnings call on Wednesday, Kempczinski brought it full circle back to Kroc: That’s a powerful 13-word sentiment, calling back to a nearly 50-year-old book.

Whether you're looking for a quick bite for lunch or a cup of coffee in the morning, there will be many options on Christmas ...

Since 1975, McDonald’s has been part of Hong Kong’s story. With menu innovation, digital transformation, restaurant ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

A 911 call about a man resembling “the CEO shooter.” Body-camera footage of police arresting Luigi Mangione and pulling items from his backpack, including a gun that prosecutors say matches the one ...

When the city talks about “taxing big business,” most people don’t picture us: the McDonald’s local business owners. Here's our perspective.