The government’s proposed $1 billion investment in influencers is a win-win situation for the creator economy, especially for ...

A community-driven approach to influencer marketingDiscover how Brand Influence Agency’s unique approach to community ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

I f–king know him, he was never on the left. It was a marketing scheme,” the 20-year-old claimed, adding that Musk’s Tesla ...

Ryan Stern is the CEO and head of brand partnerships at Collectively, a leading global influencer marketing agency.

Alexa is the co-founder & COO of Collectively, a leading global influencer marketing agency that was Influencer Marketing ...

Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

From hilarious product launches to absurd announcements, companies and influencers use April 1st as a tool to go viral.

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...