These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media ...

Hypothesis by Only Much Louder has won the influencer marketing mandate for Ather Energy, aiming to enhance brand affinity ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

OMG Australia has launched an influencer marketing platform, designed to simplify the end-to-end process.Positioning creators ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...