These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

OMG Australia has launched an influencer marketing platform, designed to simplify the end-to-end process.Positioning creators ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

The mandate will help Ather Energy drive deeper connections with its customers and build on the EV manufacturer's robust ...

As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

Creators are driving engagement not just about IPL matches and young stars, but also about life off the field.

If INPEPE grabs even a slice of that pie as the go-to currency for influencers and brands, its value could explode. The ...