As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

If INPEPE grabs even a slice of that pie as the go-to currency for influencers and brands, its value could explode. The ...

These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...