If you want to get the most out of your makeup, this award-winning formula is a must. Love Cosmo's beauty content? Subscribe to our Substack for more recs and reviews delivered straight to your inbox.

I put e.l.f.'s new Liquid Poreless Putty Primer to the test and compared it to their original formula. I share my first impressions—how it feels on the skin, how it applies, and whether it delivers ...

Finding the perfect foundation can be a frustrating (and sometimes expensive experience). It can be too cakey, ends up highlighting your flaws rather than airbrushing them, and then later come off ...

Just in time for the festive season, Boots has launched a limited-edition bundle with some of e.l.f.'s most-loved products. Packed with bestsellers in a reusable makeup bag, the selection is a great ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. E.l.f. Beauty acquired Hailey Bieber's Rhode skincare brand ...

As the awards season draws to a close, one celeb who's been turning heads on the red carpets is none other than Pamela Anderson. The 57 year old actress has been making waves for her decision to ditch ...

As we head towards the end of awards season, one star who’s stood out on the red carpets has been Pamela Anderson. The 57 year old actress has been making headlines recently for her refusal to wear ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. You read that right, elf makeup just made a toy for your dogs, ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...