Dubai-based Huda Beauty will sell its popular fragrance brand KAYALI to its co-founder and General Atlantic in a move that allows the beauty company's owners to buy back a stake held by TSG Consumer Partners since 2017,

General Atlantic agreed to buy a stake in the fast-growing perfume division of cosmetics company Huda Beauty, the latest example of a business based in Dubai drawing interest from international investors.

Dubai-based Huda Beauty – billed as one of the world's fastest-growing beauty brands – is selling its ownership stake in KAYALI, the fragrance brand that it launched in 2018.The separation from Huda B

Huda Beauty announces that it will sell its ownership in KAYALI, the fragrance business founded by Huda and Mona Kattan in 2018, which has since becom

Huda Beauty has been slaying the makeup game since 2013, thanks to Huda Kattan’s vision and the family’s all-in effort (fun fact: their sister Alia kickstarted it with $6,000). From iconic launches to must-have makeup, the brand became a global sensation for its inclusivity and creativity.