AI tools can enhance the process of gathering and analyzing consumer insights and help you act like an agile entrepreneur.

As price sensitivity and private label adoption surge globally, consumers abandon brand loyalty in favor of value, quality ...

Futuresource Consulting blends its latest round of international consumer research with its comprehensive market data and expertise ...

Me, one of the first companies to provide direct-to-consumer genetic testing kits, has filed for bankruptcy. Since its ...

Log into your 23andMe account. If you previously opted to allow 23andMe and third-party researchers to use your data for ...

The growing customer segment demands inclusivity beyond shade ranges and textured hair lines. Here’s how brands will need to ...

ATLANTA (AP) — Black women around the world gather in salons, dorm rooms and living rooms for hours at a time to get ...

There's always a chance the data doesn't get erased — but consumers should ask 23andMe to delete their information anyway, ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

The most popular saliva-based DNA test kit company filed for bankruptcy. Here's what to know about protecting your personal ...

A well-executed fraud and dispute resolution process serves as a loyalty litmus test, revealing the true strength of the customer relationship. Customers who feel valued, supported, and fairly treated ...

In its latest research report, Lily AI, the AI-powered product content optimization platform, aimed to better understand ...