A rainstorm nearly ruined a live cooking event. What happened next became the blueprint for how this CEO thinks about brand storytelling.

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

As you’ll hear from my interview with Watkins on the January 15 episode of Fast Company’s Most Innovative Companies podcast, she is a Walmart veteran who began her career in the real estate division ...

Editor’s Note: In extending its tradition, The Utah Review, with the assistance of Christal Jackson, an English teacher and ELL coordinator at City Academy, asked two students to review Salt Lake ...

The 2026 CNBC Disruptor 50 list will be revealed Tuesday, May 19th Swedish autonomous EV trucking company Einride is planning to go public on the NYSE through a SPAC deal with Legato Merger Corp. III ...

Looking for a simple yet effective way to give a boost to your company’s brand image? How about testimonial videos? These videos are highly impactful as they showcase customers vouching for the ...

Lizzy Lawrence leads STAT’s coverage of the Food and Drug Administration. She was previously a medical devices reporter. You can reach Lizzy on Signal at lizzylaw.53. BOSTON — Replimune Group and ...

Business: Atkore is a manufacturer of electrical products for construction and renovation markets, and safety and infrastructure products for the construction and industrial markets. The company's ...

Employers across the country are taking disciplinary action against workers who mocked the assassination of Charlie Kirk, with many going as far as firing. At least eight companies and organizations ...