The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola just launched collectible Star Wars cans and bottles with 30 character designs and Disney park exclusives.

Coca-Cola and Disney launch "Refresh Your Galaxy" with Star Wars-themed collectible cans and bottles worldwide.

Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

Cola, Nestlé, PepsiCo, and other big names have signed an open letter calling for a 'robust' and 'ambitious' plastic ...