The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Logo Design Psychology refers to studying how different elements of design, such as colours used in logos, symbols, fonts used, or even composition chosen, influence human behaviour, emotions, and ...

Discover 45 powerful typographic logos that prove font choice is everything. Get honest advice on why a wordmark is your best branding tool.

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books.

'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Not only are icons finally becoming textured again, but we're also seeing a lot of brands revive their old logos. Is it too much to ask Coca-Cola to bring back its grungy 90s logo?

What’s the history of the Coke logo? As you may know, John S. Pemberton, a pharmacist, invented Coca-Cola way back in 1886.

Click through to see how the Apple logo first looked, as well as the evolution of other company logos.

And yet there are dozens of secret messages in company logos, and once you find them, they’re impossible to unsee. Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own ...

Coca-Cola openly shares its history, including the creation of its logo, on its official website, offering a glimpse into how it has changed over time, reports the Manchester Evening News.

Coca-Cola is a worldwide brand. It's instantly recognised by its iconic red packaging and distinctive white font. That kind of famous branding "cannot be overlooked," says Richard Lau, president ...