The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

But, really, it’s when you hit 1969’s logo revamp that the undeniable pull of Coca-Cola’s “Arden Square” logo becomes a thing. This is when Coca-Cola started using a white font in a red ...

The logo’s typography, on the other hand, is an official font. Called “Spencerian,” it has been associated with the brand since the 1900s. That said, the Coca-Cola label hasn’t always ...

That said, the Coca-Cola logo hasn’t always looked the same as it does today. A few years after its inception, the logo swapped the swirly font for a more gothic style. This only lasted a year.

The font used in the first ad for Coca-Cola in 1886 was quite boring. The second version is much closer to what we know as one of the most recognized logos of all time. It used Spencerian type ...

Lifestyle; The Coca-Cola Company; Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...

Adding to the trademark Diet Coke logo, ... QR code and enter via the Coca-Cola App. ... in the airstream relaxation zone or adorn their nails with their initials in the classic Diet Coke font.

Coke crushed its logo to encourage recycling, ... A study published in Science Advances found Coca-Cola is the top branded plastic ... civics, fashion, fonts, packaging, politics, sports, and ...