The New Pepsi Challenge: Saving Pepsi From Years of Decline
U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...
Coca-Cola's Iconic Campaign Returns, But It May Not Be Enough To Overcome Slow Growth
Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...
Coke Zero’s new ad proves fan work is thirsty work this March Madness
March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
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'Share a Coke' Returns with a Fresh Twist, Connecting Gen Z Like Never Before!
First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...