U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo benefits from its focus on improving productivity, coupled with a diversified footprint. It has entered into a ...

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Under the collaboration, the company has exchanged majority ownership of Cîroc Ultra-Premium Vodka’s brand rights in North America for a majority ownership stake in Lobos 1707 to obtain the ...

France’s ultra-premium vodka is made from just two ingredients ... wrong with a 70cl bottle of the classic. Was: £40.50. Ciroc Vodka is one of the smoothest vodkas around and sits comfortably ...