The new model arrives in platinum, rose gold, and “white Roelseor,” a combination of steel and white gold. All share a ...

Barron Trump, Donald Trump’s youngest son, wore a nearly US$50,000 Rolex Daytona while arriving at Trump Tower in New York ...

This hard lean into racing makes sense: Motorsports have long been an inspiration for watch brands and timekeeping plays an ...

The staff at the shops seemed delighted with their celebrity visitation, and posted a 24-minute long video of the event to ...

In USA TODAY’s The Essentials, celebrities share what fuels ... ("It's pretty cool"), the uber-pricey Rolex Daytona, or the ...

There are several psychological associations with luxury brands, such as status, trust, and success. Oftentimes, a purchase ...