Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

Human communication is an art and a science. Communication is a means to connect deeply yet it can also be a path fraught with miscommunication and adverse and unpredictable behavioural effects. In ...